MetroWest Subaru Celebrates Share the Love® Donations to Spark Kindness and Natick Service Council
Local Subaru retailer deepens community roots through annual giving campaign and national recognition in MetroWest, MA.
By Spark Kindness Team
Fueled by Kindness and Connection
Spark Kindness is proud to be a 2025-2026 Hometown Charity recipient along with the Natick Service Council for the Subaru Share the Love® Event with MetroWest Subaru. Spark Kindness and the Natick Service Council were incredibly honored to receive separate $40,000+ donations from MetroWest Subaru. These generous contributions reflect the dealership's ongoing commitment to supporting local nonprofit organizations in the MetroWest.
"Giving back to the communities that support us has always been at the heart of what we do. We were honored to present our Share the Love® donations to the Natick Service Council and Spark Kindness — two organizations making a meaningful impact in our community every single day."
— VJ Donnelly, General Manager at MetroWest Subaru
About the Share the Love® Event
Each year, Subaru of America partners with its retailers to donate a portion of every new vehicle sale and lease during the Share the Love® Event to a selection of national and local charities. Since its launch in 2008, Subaru of America and participating retailers have donated nearly $320 million to both national and local charities through the campaign.
MetroWest Subaru proudly matches Subaru of America’s $250 donation - by choice, not requirement - for every new Subaru sold during the annual Share the Love® Event. MetroWest Subaru is one of only three retailers in all of New England to match the full $250 contribution, bringing the total donation to $500 per vehicle during the campaign. This commitment reflects MetroWest Subaru’s longstanding dedication to supporting its local community far beyond the national program’s requirements.
A Community-Centered Commitment
In addition to celebrating its charitable giving, MetroWest Subaru is proud to have received the Subaru Heart Award, a recognition presented to retailers who demonstrate an exceptional commitment to their customers and communities. "This award reflects what matters most to us: building relationships, supporting others, and making a difference beyond the retailer walls," said VJ Donnelly. "It belongs to our customers, our team, and the entire community that has embraced us."
MetroWest Subaru has built its reputation not just on the vehicles it sells, but on the relationships it nurtures and the causes it champions. The Share the Love® campaign is one of many ways the dealership brings its community values to life with turning everyday purchases into meaningful acts of generosity.
MetroWest Subaru selected the Natick Service Council and Spark Kindness as its hometown beneficiaries for 2025-2026 as both organizations provide programming and community engagement initiatives to create a strong, caring community where everyone is supported no matter what the need. From providing food and financial assistance to empowering youth, families, and schools, these organizations help foster resilience and kindness across Natick and beyond.
For more information about the Subaru Share the Love® Event, visit www.subaru.com/share-the-love.
About MetroWest Subaru
MetroWest Subaru, located in Natick, MA, is committed to supporting its community through charitable giving, volunteerism, and partnership. Through the Subaru Love Promise, MetroWest Subaru strives to make the world a better place by supporting causes that matter most to its customers and neighbors.
About Spark Kindness
Spark Kindness is a nonprofit organization that builds resilient, connected communities where no one feels alone, bullied, unsupported, or unconnected. Through free community programs, education, and events, Spark Kindness helps people of all ages learn skills to thrive and connect with kindness and compassion. Join our kindness movement today.
About Natick Service Council
Natick Service Council (NSC) is a nonprofit organization dedicated to improving the quality of life for Natick neighbors experiencing economic hardship. Through programs like its food pantry, youth enrichment, career development, and emergency financial assistance, NSC works to create a stronger, more compassionate community.